FLYING BY TO SAY HIGH.
A 40 × 80 aerial banner turned the sky over Los Angeles and Orange County into the media buy.
SELECTED WORK / BRAND / CULTURE / COMMERCE
MARTINROCHA
CREATIVE THAT MOVES CULTURE.SYSTEMS THAT MOVE BUSINESS.
CREATIVE DIRECTIONBRAND SYSTEMSEXPERIENCEPRODUCT
THE THESIS
BUILD THE
WORLD.
BUILD THE
SYSTEM.
I build brands as connected worlds — not isolated campaigns.
Creative leadership across launches, retail growth, culture, experiential, apparel, OOH and content. The work has to be culturally sharp, operationally repeatable and strong enough to live in the real world.
BRANDPRODUCTRETAILEXPERIENCECONTENTSYSTEMS
INDEX / CLICK TO JUMP
SELECTED
WORK.
FORBES / 2025
“THE BRAND TO BEAT.”
Forbes, “Inside Stiiizy, The World’s Best-Selling Weed Brand”
01 / OUT OF HOME
MAKE THE MEDIA
IMPOSSIBLE
TO IGNORE.
Outdoor built to make a restricted category feel unavoidable at city scale.
OWN THE
CATEGORY.
A bold claim, a singular gesture and a board designed to read instantly at speed.
02 / RETAIL LAUNCH SYSTEMS
TURN OPENING DAY
INTO A CULTURAL EVENT.
Launch energy made visible: queues, packed stores, community, merch and localized creative.
COSTA MESA / VIP + GRAND OPENINGHERO LAUNCH
03 / PRODUCT + CATEGORY
DON’T LAUNCH A SKU.
BUILD THE WORLD.
Product, motion, retail and campaign language designed as one connected experience.
STIIIZY BARHARDWARE
HARDWARE
AS A HERO.
A launch built around the form, dual-pod behavior and a product that could carry the campaign.
SUPER STAR EDIBLESONE SHAPE.
ONE SHAPE.
MULTIPLE
MOMENTS.
A vivid product world built across campaign, motion and real-world activation.
STIIIZY DRINKSLIFTED SPIRITS.
LIFTED SPIRITS.
FROM SELTZER TO ELIXIR.
Seltzers, sodas and 100MG elixirs — distinct formats, one bold beverage system built to feel expanded, modern and ownable.
SELTZERSLIFTED
5MG / 10MG / 20MG
LIFTED
SPIRITS.
5MG / 10MG / 20MG
SODASCLASSICS.
10MG / 20MG
CLASSICS.
TURNED UP.
10MG / 20MG
ELIXIR100MG.
HIGH-DOSE FORMAT
100MG.
MIXABLE.
HIGH-DOSE FORMAT
CEREAL MILK / RETAIL LAUNCHTAKE THE
TAKE THE
PRODUCT INTO
THE WORLD.
Big retail storytelling that turns a flavor drop into a physical moment people actually stop for, share and remember.
04 / CULTURE + EXPERIENCE
BUILD THE
WORLD.
Festival environments, music, merch, artist objects and experiences built to earn attention in a room full of noise.
ROLLING LOUDCULTURE
CULTURE
WITH
SCALE.
“We couldn’t think of a greater brand to do it with.” — Tariq Cherif, Rolling Loud co-founder
ROLLING LOUD / EVENT PROOF
01/04
ARTIST BOX SERIESTHE COLLAB
THE COLLAB
BECAME AN OBJECT.
Selected celebrity box covers created for Rolling Loud.
EDCDAY
DAY
TO
NIGHT.
An immersive installation designed to transform with the festival — from bright daytime curiosity to full nighttime immersion.
COMPLEXCONSHOW UP
SHOW UP
LIKE YOU
BELONG.
Merch, event creative and in-space visuals built to feel native to the room.
05 / APPAREL + LIFESTYLE
THE BRAND
PEOPLE
WEAR.
Different shoots. Different worlds. One recognizable attitude.
06 / RETAIL ENVIRONMENTS
THE BRAND
IN SPACE.
Identity, merchandising, customer flow and campaign language translated into physical environments.
07 / CREATIVE SYSTEMS
THE WORK
HAS TO
SCALE.
Taste gets the idea in the room. Systems keep the quality intact when the room gets bigger.
BRAND THESIS•CAMPAIGN SYSTEMS•ART DIRECTION•RETAIL•EXPERIENTIAL•PRODUCT LAUNCH•CONTENT•PRODUCTION•TEAM LEADERSHIP•CREATIVE OPS•BRAND THESIS•CAMPAIGN SYSTEMS•ART DIRECTION•RETAIL•EXPERIENTIAL•PRODUCT LAUNCH•CONTENT•PRODUCTION•TEAM LEADERSHIP•CREATIVE OPS•
BUILD THE THESIS.
Define what the brand should do, not just what the asset should look like.
CREATE THE SYSTEM.
Build one idea that can travel across product, retail, media, experience and content.
LEAD THE TEAM.
Translate vision into clear direction across disciplines, partners and production.
SHIP. LEARN. SCALE.
Make quality repeatable without sanding off what made the idea good.
CREATIVE DIRECTION / BRAND SYSTEMS / CULTURE / COMMERCE
MAKE IT
MATTER.
MAKE IT SCALE.
Selected work. Confidential business information excluded.
BACK TO TOP ↑